Email and Social Media:  Two great and inexpensive ways to get your campaign’s message out there.  You can increase the effectiveness of both campaign tools by using them together.  E-mail creates an excellent opportunity to extend your presence on social media sites, and social media sites provide a way to get more e-mail subscribers.

At the moment, most GOP campaigns aren’t using these tools together to unleash viral energy.  While some savvy campaigners use “forward to a friend” features in their e-mails, few if any campaign e-newsletters make it easy to share e-mail content on social networks.  Here’s a look at how to close the gap, and why it’s so important that you do so.